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Tourism marketing / Les Lumsdon

Main Author Lumsdon, Les Publication London : International Thomson Business Press, 1997 Description x, 290 p. Series Tourism and hospitality management series ISBN 186152045X Topical name Marketing
Turismo - Marketing
Marketing - Plano
Marketing relacional
Consumidor - Comportamento CDU 658.8:338.48
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8:338.48 LUM 5171 Available 5171
Total holds: 0

Índice

1. The tourism marketing environment
2. Tourism marketing management
3. Consumer behaviour
4. Organizational buyer behaviour
5. Segmentation, positioning and the marketing mix
6. Marketing planning
7. Demand forecasting
8. Planning: budgets
9. Marketing research in tourism
10. The tourism offering (services product)
11. Pricing
12. Communications mix
13. Distribution in tourism
14. The augmented marketing mix
15. Relationship marketing
16. Tourism supply sectors
17. Marketing destinations
18. International tourism marketing
19. Sustainable tourism
20. The challenges of the twenty-first century

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